The UK beauty industry employs over a million people and women aged 18-34 are the biggest influencers of the market – innovation in the industry is accelerating with increasingly sophisticated consumer demands and beauty trends now have an average lifespan of 2-3 years, which means that product developers are working overtime to keep up.

The Cosmetics Industry is highly regulated – tests for safety, stability and efficacy are a must if you want products to hit the shelves here in the UK and abroad. How do you go about product testing? Or in fact keep updated? The Cosmetics Cluster UK, (CCUK) is hosting a conference to take companies on a testing journey.

Driven by over 80 CCUK associates and members – testing was seen as a key area for exploration, Dr Gill Westgate, CCUK chair, explained: “Companies can gain immediate business benefits – by learning from industry experts to improve their own skills and knowledge, network with like-minded individuals and share best practice. Perhaps collaborate on projects too?

“The conference will ensure that delegates that are new testing understand the key principles and that seasoned product formulators are updated with key trends in the testing market and are able to speak to experts about any challenges they face”.

The journey will cover topics such as; do you need to test? future trends, needs for product launches, claims support and animal testing.  Plus, the opportunity to seek specific advice in expert-led round-table discussions.

The conference takes place at The Meeting Space, BioCity, Nottingham on the 18^th July 2018.  The event will be invaluable for formulators, brand owners and retailers, in fact, anyone involved in the process of developing, defining and approving cosmetic claims and product launches.